In late 2021, L.L.Bean created a high-level branding “anthem,” called “Every Possible Way” – sharing both the company’s long history, and our mission to help people experience the restorative power of time outdoors. Throughout 2022 we continued to spread and amplify this ad and message across numerous exposures, including a new placement on HBO Max.

HBO Bumpers

Utilizing footage from “Every Possible Way,” I wrote these pre-roll and mid-roll bumpers for a sponsored brand block on HBO Max, reinforcing the messages in the longer piece by encouraging people to find these outdoor, commercial-free “moments,” enabled by L.L.Bean.

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